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1:22
YouTube
B2Bwhiteboard
Concept Testing: What Is It?
Concept testing is a market research technique used to assess the viability and appeal of a new product, idea, or concept. It involves presenting the concept to a target audience and gathering feedback to determine its potential success. This helps businesses refine and improve their ideas before investing resources in development and marketing ...
176 views
Oct 9, 2023
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