On March 30, 1981, 70 days into his presidency, President Ronald Reagan was shot outside the Washington Hilton Hotel. | American Experience | PBS

“It’s Morning Again in America” is the iconic opening line of President Ronald Reagan’s 1984 re-election campaign ad, officially titled “Prouder, Stronger, Better.” Crafted by ad executive Hal Riney and produced by the Tuesday Team, the commercial showcased serene scenes of everyday American life—families, workers, weddings—accompanied by Riney’s calm narration. The ad emphasized the nation’s economic recovery and renewed optimism under Reagan’s leadership. | History In Pictures