With the sounds of looms echoing in the background, we sat in conversation with Imran Ahmed, a master craftsman and expert of Benaras’s brocade culture and our partner for over 15 years in preserving the beauty of this timeless craft. “In Benaras, whenever there’s a function in people’s homes - you either wear or gift a brocade. It is almost a gesture of auspiciousness and goodwill. Because people give it that stature, we create each piece with immense detail - so that people feel good when they
With the sounds of looms echoing in the background, we sat in convers…
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Where rivers meet, where day folds into night, where craft and culture hold time in their hands—in Kashi, the spirit of India breathes eternal. Good Earth turns once more to this ancient city, walking its streets and encountering a new chapter of festivity, woven in time. | Good Earth
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Bengaluru’s Good Earth Malhar shows how a community can live in harmony with nature. Homes built with mud & terracotta stay 3–4°C cooler, terrace gardens bloom, and stormwater is harvested to feed thriving green spaces. Waste is composted, wood reused, and no building tops the trees. Over 400 plant species flourish here—a true zero-waste society! Would you live here? Tell us in the comments! #ZeroWaste #SustainableLiving #EcoFriendlyHomes #GreenCommunity #BengaluruLiving #TerraceGarden #GoodEart
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With its continuous heritage of knowledge, craft and an eclectic Ganga Jamuni living culture, Kashi—one of the oldest living cities in the world—is enriched through a harmonious blend of diverse Indian traditions. This joyous season, Good Earth celebrates the ancient city and its spirit of festivity. Coming online and in stores, Sept 22. | Good Earth
With its continuous heritage of knowledge, craft and an eclectic G…
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Bengaluru’s Good Earth Malhar shows how a community can live in harmony with nature. Homes built with mud & terracotta stay 3–4°C cooler, terrace gardens bloom, and stormwater is harvested to feed thriving green spaces. Waste is composted, wood reused, and no building tops the trees. Over 400 plant species flourish here—a true zero-waste society! Would you live here? Tell us in the comments! #ZeroWaste #SustainableLiving #EcoFriendlyHomes #GreenCommunity #BengaluruLiving #TerraceGarden #GoodEart
Bengaluru’s Good Earth Malhar shows how a community can live i…
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