From the archives: The introduction of 'New Coke' during the 80s cola wars
6:11
Microsoft NewsCBC
From the archives: The introduction of 'New Coke' during the 80s cola wars
In 1985, the Coca-Cola company decided to shake things up — and it exploded in the soft drink maker's face. Coca-Cola had just made a splashy launch of a new formula for the 99-year-old drink, which quickly became known as New Coke. Yann Cornil, assistant professor of marketing, at the University of British Columbia’s Sauder School of ...
2 months ago
Shorts
El 8 de mayo de 1985 marcó un antes y un después para Coca‑Cola cuando lanzó su producto estrella bajo una nueva fórmula: la célebre “New Coke”. Lo que en teoría era una maniobra de marketing para revitalizar la marca se convirtió rápidamente en un dolor de cabeza corporativo. La nueva versión no solo generó rechazo entre los consumidores tradicionales —quienes la percibieron como un sacrilegio al sabor original—, sino que desencadenó una crisis de fidelidad: largas colas en los puntos de venta,
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